A Guide to Market Telecommunications and Essential Services: Be a Consultant Not a Salesperson

Many of us that join a home business opportunity, enter with wide eyes and a lot of excitement. After a short period however both seem to dissipate. The constant "Running our heads into the wall" of asking for favors and top secret meetings get old fast. If we would just take a step back and ask a few questions, we would go about receiving more favorable results.

Putting our self in a position of Helper/Guider instead of a position of pity or do me a favor. Doing this will greatly increase 2 things in our business:

1. How people perceive us and our business/opportunity.
2. Our Results.

Think about it for a moment. When we need help with a problem do we seek the person that has no idea on how to resolve our issue? Or do we seek out an expert in that particular area? Well when we say it out loud it sounds like a ridiculous question, right?

Of course we seek the expert. So why on Earth would we approach our home business in a contrary fashion? The reason why is because that's what we are taught to do. We are taught to approach our friends and family and tell them we have a great opportunity to make money, however we are also informed not to tell them anything. Let your up line or the Guru on it "explain it to them", while that may work for some individuals. I think you would agree with me when that doesn't put us in the best light. The potential prospect is thinking "If this is so great, why don't you know anything about it" or worse "Why won't you tell me about it"?

This is OUR home business. Treat it in that manner. We are responsible for knowing what we are offering and how it works. We need to be the "Go to person" or Expert in that field. That is what people will buy or join. The individual that knows where they are heading not the gopher for the expert will be the one to benefit.

Below are some questions to ask ourselves.

Who can and will use or services

• New property owners: Land line, internet, wireless, natural gas, electric, TV, home security.
• New renters: Land line, internet, wireless, natural gas, electric, TV, home security.
• Existing property owners: Land line, internet, wireless, natural gas, electric, TV, home security.
• Existing renters: Land line, internet, wireless, natural gas, electric, TV, home security.
• Small business owners: Land line, internet, wireless, electric, TV, business security, tech support
• Business people that travel: Digital phone, wireless, internet, tech support
• People that have loved ones outside the state/country: Digital phone, internet, wireless
• Families with cell phones: wireless, internet, Pre-paid cell
• College Students: wireless, internet, TV., tech support
• People that don't want a cellphone contract: Pre-paid cell phone
• Small business' that need tech support: tech support

How to market to people that could and will use our services

• New Property Owners: Realtors, title companies, internet, small print papers, flyers, blogs, YouTube, lead impact, door knocking, freeway signs, articles, moving companies(physical and internet locations), insurance agents, Facebook, Twitter.

• New renters: Realtors, moving companies, internet sites, small print papers (Local Papers), flyers, blogs, YouTube, lead impact, door knocking, freeway signs, written articles, moving companies (Physical and internet locations), insurance agents, Facebook, Twitter.

• Existing Home Owners: Internet, flyers, title companies, insurance agents (physical and internet locations), door knocking, cold calling, freeway signs, city hall, postal service advertisements, Facebook, Twitter.

• Existing Renters: Internet, flyers, insurance agents (physical and internet locations), door knocking, cold calling, freeway signs, postal service advertisements, Facebook, Twitter.

• Small Business Owners: Internet, door knock, cold call, flyers, postal service advertisements, moving companies, small print papers/local papers, LinkedIn, Facebook, Twitter.

• Business people that travel: Internet, airports, lead impact, taxi companies, email leads, LinkedIn, Facebook, Twitter.

• People that have loved ones outside the state/country: Internet, email campaigns, cold calls, flyers, postal service advertisements, local papers, freeway signs, Facebook, Twitter.

• People that don't want a cell contract: Internet, flyers, freeway signs, lead impact, local papers, email campaigns, Facebook, Twitter.

• College Students: Internet, café's, on site/campus, flyers, freeway signs, local paper, student paper, lead impact, Facebook, Twitter.

• Families with cell phones: Internet, flyers, freeway signs, local papers, email campaigns, you tube, Facebook advertisements, Twitter.

• Small Business that need tech support: Internet, lead impact, flyers, postal service advertisements, freeway signs, local papers, email campaigns, Facebook, Twitter, LinkedIn, Door Knocking.

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